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WELCOME TO BASTION

EXPERIENCE

We are a strategic brand and commercial agency that delivers exceptional brand experiences. We partner with brands to help turn creative ideas into impactful experiences by managing experiential campaigns from concept to execution.

Trends Catalogue

The latest industry insights and trends in marketing and sponsorship

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STRATEGY

Strategic thinking is at the heart of what we do. We want to help our clients think long term whilst understanding the short term needs of the customer to fuel the business. We approach things with a commercial lens and a touch of creativity, which we believe provides our unique proposition.

STRATEGY

PARTNERSHIP MANAGEMENT

We take care of the day-to-day activation of your partnership, development of a strategic leverage plan as well as the integration of a partnership across multiple channels.

PARTNERSHIP MANAGEMENT

EXPERIENTIAL

We place the customer at the heart of the experience and deliver creative solutions that are based on customer insights and data.

EXPERIENTIAL

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OUR

WORK

Here's a look at some of our recent client projects.

NGV Triennial at Chadstone

THE BRIEF: BRING TO LIFE CHADSTONE’S PARTNERSHIP WITH NGV TRIENNIAL 2020 We were briefed by Chadstone to bring to life an in-centre COVID safe activation through their partnership with NGV…

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Building Victoria’s Golf Tourism Capacity

We provided strategic recommendations for Tixstar to develop a Victorian golf tourism product. Tixstar is an established ticketing and experiences provider for the Australian sports and entertainment landscape.  Golf tourism has been…

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Celebrating 100 years of AIA

To celebrate AIA turning 100, each region globally was tasked with holding a celebration embodying everything the organisation stands for - Healthier, Longer, Better Lives AIA Australia engaged Bastion EBA,…

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ALL CASE STUDIES

WHAT'S BEEN

HAPPENING

Check out our news and views.

Launching our new tool, ImpactID

Bastion EBA have just launched a new proprietary tool, ImpactIDTM that supports brands to get more from their partnerships, saving time in analysis and renewals, allowing for more to be…

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Weekly Wrap

ISSUE 19 | 18 OCTOBER 2021 SYDNEY GAY AND LESBIAN MARDI GRAS ANNOUNCES 3 YEAR PARTNERSHIP WITH AMERICAN EXPRESS American Express and Sydney Gay and Lesbian Mardi Gras have announced…

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Launching our new tool, ImpactID

Bastion EBA have just launched a new proprietary tool, ImpactIDTM that supports brands to get more from their partnerships, saving time in analysis and renewals, allowing for more to be…

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The New Frontier of Experiential

1 Feb 2021. Written by Mitch Crowe-Hardy, Senior Creative Strategist, Bastion EBA. This article first appeared in AdNews here. How brands can interact with consumers in a new frontier of…

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ALL NEWS

OUR

OUR

PARTNERS

PARTNERS

We put our clients at the heart of everything we do. We always ask why and pride ourselves on delivering bespoke, pragmatic solutions that address our clients' briefs.

We put our clients at the heart of everything we do. We always ask why and pride ourselves on delivering bespoke, pragmatic solutions that address our clients' briefs.

CRITICAL INSIGHTS & STRATEGIC ADVICE

Bastion provide us with critical insights, strategic advice, and ensure implementation and delivery is completed in the most effective and efficient manner... I would highly recommend Bastion to any organisation requiring the professional services of an agency to not only leverage a sponsorship portfolio or investment to its absolute maximum, but to provide travel and hospitality programs of the highest quality. They are simply the best in this market.

Damien Mu

CEO, AIA Australia

MAXIMISING PERFORMANCE & OUTCOMES

Put simply, Bastion has delivered outstanding results for KIA and maximised the performance and outcomes of our Australian Open sponsorship and hospitality program. I have no hesitation in endorsing Bastion to any company looking for similar services.

Damien Meredith

COO, KIA Motors Australia

THOROUGH & RESPONSIVE

The team at Bastion were great to work with – really thorough and responsive in their communications. They worked through a vast quantity of background information, and were able to familiarise themselves with our partnership programs in a short amount of time.

We are really pleased with the work undertaken by Bastion, and are currently using the recommendations provided to inform process change within the business.

Holly Barker

Event Partnerships Team Leader, Events City of Melbourne

UNFORGETTABLE EXPERIENCE

We couldn’t have hoped for a better outcome. The activation looked even better than expected, the demand from fans to immerse themselves in the activation space was exceptional with huge queues even on very hot days, and the social engagement has been amazing! Bastion and Tennis Australia worked exceptionally well together to deliver an unforgettable experience that our brand has benefitted from in a huge way.

Alexandra Shadbolt

Marketing Manager, Garnier (L'Oreal)

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WE ARE PART OF BASTION

Bastion is a truly integrated, full-service marketing and communications agency founded in 2009. We are Australia’s largest independent agency, with an ambition to achieve the same feat in the USA.

We offer a wide breadth of specialist capabilities across the communications spectrum including market research, brand and creative, advertising, corporate and change communications, PR and social media, digital and customer experience (CX), sponsorship and experiential, film and content production, merchandise, Asia marketing and communications, data analytics and panel management. 

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