The AIA Vitality Summit

The jewel in the crown of a year-long events calendar managed for AIA.

Helping AIA with their mission to make Australia the healthiest nation in the world.

The AIA Vitality 4490 Summit was the jewel in the crown of a year-long events calendar managed for AIA. As their in-house sponsorship and events agency, we worked closely with the marketing department to help plan, develop and execute over 30 events across the year, working with all key stakeholders, suppliers and third party contacts as AIA representatives.

For the AIA 4490 Summit, we bought together a world-class line-up of international and local speakers – each a leader in the health and wellbeing space – for a day of inspiration, discussion and commitment to action.

Over 210 companies attended to explore the health challenges facing Australians and discuss how the financial services industry can collaborate to find innovative solutions.


Bastion is a truly integrated, full-service marketing and communications agency founded in 2009. We are Australia’s largest independent agency, with an ambition to achieve the same feat in the USA.

We offer a wide breadth of specialist capabilities across the communications spectrum including market research, brand and creative, advertising, corporate and change communications, PR and social media, digital and customer experience (CX), sponsorship and experiential, film and content production, merchandise, Asia marketing and communications, data analytics and panel management.