Bunnings Next Generation of DIY-ers
The strategy and brand experience teams at Bastion Experience have been working closely with a top, quintessential Australian brand in order to excite a new segment of the market.
Bunnings has recently started to focus on engaging the next generation of DIY’ers, via targeted activity that makes DIY more accessible for those that have previously found it too hard. The strategy includes the creation of content and bespoke experiences across a variety of channels, including experiential campaigns throughout Australian universities.
Following on from the successful launch of Bunning’s Click and Collect offering in Victoria in 2019, Bastion Experience was engaged to create a bespoke Bunnings brand experience targeting university students at the University of Sydney and Deakin University during their respective O-weeks. The experience challenged students to compete against each other and complete a simple DIY task in under 5-minutes.
The experience was created within a bespoke build using a refurbished shipping container to create a mini Bunnings workshop, which saw over 200 students complete the challenge and large crowds of over 3,000, watch throughout the day.
“Bastion Experience has done a wonderful job. We are very happy with how it turned out. Well done to the whole team!”
Kathryn Griffiths – Head of Consumer Marketing, Bunnings.