Helping BankVic engage the emergency services community

Emergency services were more important than ever following the unprecedented Australia fire season in 2019/20. During this time BankVic, the 100% member-owned bank serving police, health, emergency and public services, aimed to increase brand awareness and data capture with the audience, communicating that they were there for them in this time of need. BankVic looked…

Emergency services were more important than ever following the unprecedented Australia fire season in 2019/20. During this time BankVic, the 100% member-owned bank serving police, health, emergency and public services, aimed to increase brand awareness and data capture with the audience, communicating that they were there for them in this time of need. BankVic looked to achieve this utilising the partnership with the Hawthorn Football Club as a primary vehicle.

Bastion EBA was engaged by BankVic to create and deliver activity that was engaging for the at-match audience, built awareness of BankVic as the bank for emergency services, and importantly captured data of the emergency service audience.

The result was a BankVic branded zone with multiple touchpoints driven towards data capture, including a branded handball challenge, exclusive money-can’t-buy experience competition, and digital photo moment featuring emergency service vehicles and uniforms. Due to COVID19, the activation was only brought to life at a pre-season match, however, strong data and engagement was observed – and all signs pointed to what would have been a successful rollout at the official Emergency Services Match during the AFL Season. 

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Bastion is a truly integrated, full-service marketing and communications agency founded in 2009. We are Australia’s largest independent agency, with an ambition to achieve the same feat in the USA.

We offer a wide breadth of specialist capabilities across the communications spectrum including market research, brand and creative, advertising, corporate and change communications, PR and social media, digital and customer experience (CX), sponsorship and experiential, film and content production, merchandise, Asia marketing and communications, data analytics and panel management. 

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