Helping Lancome Celebrate Chinese New Year

Lancome’s first retail activation in the 2020 calendar was Chinese New Year at Chadstone. A four-week celebration, showcasing holiday-themed hero products and providing opportunities for deeper engagement with the Chinese shoppers. Bastion EBA set about designing and producing a modular style build that could be reused across the year, while still having strong themed expressions…

Lancome’s first retail activation in the 2020 calendar was Chinese New Year at Chadstone. A four-week celebration, showcasing holiday-themed hero products and providing opportunities for deeper engagement with the Chinese shoppers.

Bastion EBA set about designing and producing a modular style build that could be reused across the year, while still having strong themed expressions throughout and reflecting the Lancome brand’s mission to empower. 

A striking red lantern tunnel entrance led through to an immersive experience featuring a traditional Chinese New Year wishing wall, lucky envelopes with purchases, a clear customer journey featuring all major Lancome product lines through to the path to purchase. 

Two VIP shopping events were delivered in the space, featuring themed catering, product demonstrations and access to exclusive gifts with purchase.

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Bastion is a truly integrated, full-service marketing and communications agency founded in 2009. We are Australia’s largest independent agency, with an ambition to achieve the same feat in the USA.

We offer a wide breadth of specialist capabilities across the communications spectrum including market research, brand and creative, advertising, corporate and change communications, PR and social media, digital and customer experience (CX), sponsorship and experiential, film and content production, merchandise, Asia marketing and communications, data analytics and panel management. 

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