Launching Microsoft XBOX Gears 5

Creating an immersive experience to launch XBOX Gears 5.

‘Ink’ is a vehicle of self-expression and this was the DNA of an immersive festive experience we created that infused the modern outlaw of culture with the Gears 5 universe. 

XBOX Gears Ink Launch Event from Bastion Collective on Vimeo.

With Xbox game play at the heart, the rest of the Gears Ink festival was vibing with graffiti art, the buzz of the live tattooing and a barber station over through the sounds of live music and the smells of smokey food trucks. 

Our launch formed part of a global series live streamed concurrently for Xbox fans all around the world and earned the client feedback “this was the best launch ever done”.


Bastion is a truly integrated, full-service marketing and communications agency founded in 2009. We are Australia’s largest independent agency, with an ambition to achieve the same feat in the USA.

We offer a wide breadth of specialist capabilities across the communications spectrum including market research, brand and creative, advertising, corporate and change communications, PR and social media, digital and customer experience (CX), sponsorship and experiential, film and content production, merchandise, Asia marketing and communications, data analytics and panel management.