Connecting Regional Victoria with Powercor

Powercor challenged us to help build events to help them foster stronger and more meaningful relationships with these local communities.

We help Powercor connect and celebrate communities in regional Victoria.

Delivering a large, safe and reliable supply of electricity throughout Regional Victoria requires a wide network of people and good relationships in local communities.

Powercor challenged us to help build events to help them foster stronger and more meaningful relationships with these local communities.

In response, we leveraged the inclusive power of sport to create and manage the Powercor Country Festival, in partnership with the Essendon and Geelong Football Clubs, and the Powercor Tour de Depot, a regional community cycling event for all ages.

Operating as an extension of the Powercor team, we provide end-to-end partnership services from strategy development, project management, activation, measurement and reporting.

WE ARE PART OF BASTION

Bastion is a truly integrated, full-service marketing and communications agency founded in 2009. We are Australia’s largest independent agency, with an ambition to achieve the same feat in the USA.

We offer a wide breadth of specialist capabilities across the communications spectrum including market research, brand and creative, advertising, corporate and change communications, PR and social media, digital and customer experience (CX), sponsorship and experiential, film and content production, merchandise, Asia marketing and communications, data analytics and panel management. 

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