Matt McCann joins as New General Manager, Sydney

EBA gets a new General Manager based out of Sydney.


Emily Clark


Matt McCann joins as New General Manager, Sydney

Leading specialist sponsorship and experiential marketing agency, Bastion EBA, have appointed Matt McCann to the newly created role of General Manager – Sydney.

Before his four year stint as Global Chief Operating Officer at influencer agency, The Projects, McCann held the role of General Manager – Media and Sponsorship at Telstra from 2012 to 2015 managing an extensive portfolio across 325 markets nationally. McCann has a distinguished career with over 15 years experience in media agencies across FMCG, Finance, Telco and Government.

Matt will be running Bastion EBA’s Sydney team, overseeing operations and delivery of services including Sponsorship Strategy, Acquisition, Management and Experiential Marketing, as well as key business development and further integration roles across the broader Bastion Collective agency group.

Bastion EBA’s CEO Simon Garlick said of the appointment: “Matt is a brilliant addition to our team. He is incredibly talented, well respected and connected and his extensive experience and ability to lead large scale sponsorship negotiations and think strategically from a rights holder, agency and most importantly brand perspective means he is incredibly well placed to both grow our operations and nurture and develop our people. We are rapt to have Matt join the business and are very much looking forward to what we will be able to do together”.

Matt added: “I am thrilled to be joining Bastion EBA in Sydney and working closely with Simon and the whole team. The calibre of work delivered, the people, and the engaged clients all demonstrate what a great culture has been developed already across both EBA and the wider Collective. I am really excited at the prospect of working with this highly creative, motivated and passionate group of people and continuing to grow and support the business as a whole.

“The Bastion Collective model sees clients access a breadth of services under one roof delivered by experts in their field but with service quality that is typically only possible in smaller businesses is a powerful one, can’t wait to join and do my bit.”

Bastion EBA’s clients include AIA, Garnier, Medibank, Nissan, Deakin University, Rebel Sport, Johnnie Walker, Tourism NT, The Star and Microsoft.



Bastion is a truly integrated, full-service marketing and communications agency founded in 2009. We are Australia’s largest independent agency, with an ambition to achieve the same feat in the USA.

We offer a wide breadth of specialist capabilities across the communications spectrum including market research, brand and creative, advertising, corporate and change communications, PR and social media, digital and customer experience (CX), sponsorship and experiential, film and content production, merchandise, Asia marketing and communications, data analytics and panel management.