ISSUE 21 | 8 NOVEMBER 2021
Best&Less Tells Aussies “Christmas Is Gonna Be All Bright” In New Campaign
Australian apparel retailer Best&Less has looked to reinforce its position as a family focused retailer, brightening spirits across the country with the launch of their new Christmas campaign. The campaign, titled ‘Christmas is gonna be all bright’, aims to focus on all that makes Christmas one of the most enjoyable times of the year – from family time and matching festive attire, to opening presents and summer weather.
The campaign follows three separate families on their Christmas day journey, from camping outside to relaxing by the pool, before they all come together at the end of the day to celebrate. The settings and props used throughout the campaign constantly reinforcing the positivity of Christmas and family, all while capturing the uniqueness that is an Australian Christmas.
The Easing Of Restrictions Points To A Major Shift In Customer Needs, Are You Prepared?
The ever changing consumer behaviour that the COVID-19 pandemic has induced has meant the ability to stay agile has become increasingly important for brands. Brands have constantly been forced to look to their communications and brand offerings to ensure they are catering to the evolving demands of the market.
A recent survey conducted by Shopper Media revealed that 47% of consumers plan on making significant purchases now that lockdowns have ended. While 59% flagged a desire for larger scale purchases to be made in-person, highlighting the great potential for a sudden upswing in demand. To leverage this uplift in demand it will be imperative that brands are prepared for heightened demand and are ready to engage consumers across a number of different channels and mediums.
Facebook Rebrands To Meta
Technology giant Facebook has rebranded itself to Meta, in reference to the digital world metaverse. For CEO Mark Zuckerberg the name change symbolises ‘that there is always more to build, and there is always a next chapter to the story’. Zuckerberg views the metaverse as having a major commercial opportunity, a place to sell to virtual people in a virtual world.
The Meta brand name will encapsulate the Facebook, Instagram and WhatsApp social media platforms, as well as virtual reality offering Oculus.
Gaming Is The Most Popular Genre Of Influencer Content In The Apac
A new study released by YouGov has shown that gaming influencers are the most popular influencer demographic amongst Asia Pacific consumers. With gaming influencers ranking in the top three influencer categories in most APAC markets.
In explaining their findings, YouGov highlighted the continued growth in video gaming culture of the past two years has skyrocketed gaming influencers into the upper echelon of pop culture status. With what was once a casual pastime growing to a primary form of entertainment and social engagement amongst a vast array of people. Influencers have been able to capitalise on this, finding ways to interact and connect with fans across multiple platforms and ingraining gaming further in people’s everyday lives.
Nib’s Equal Split Of Men’s And Women’s Sponsorship
nib Group has made a commitment to equal representation across men’s and women’s sporting partnerships. This commitment has been realised through the group recently signing on as the principal partner of the Newcastle Knights NRLW team and the Auckland Blues women’s team, while they have also extended their partnership with the Richmond AFLW team.
Director Ed Close has stated that the commitment to equal representation is part of nib’s broader commitment to diversify and appeal to a wider variety of individuals across Australia and New Zealand. With the partnerships now meaning that NIB’s sponsorship portfolio is a better reflection of the communities within which the group operates.
Woolworths Partners With Arn For New In-Store Audio Offering
Woolworths has partnered with the Australian Radio Network (ARN) to introduce a custom in-store offering for shoppers and advertisers alike. The partnership has seen the iHeart Radio network working with Woolworths to develop a number of bespoke radio stations that can be played in-store.
The new radio stations will be aimed at targeting various customer demographics, with time of day and geographical location factored into the various offerings in an attempt to elevate the customer shopping experience. While the radio stations will also employ automatic ad-insertion technology to allow advertisers and brands to reach customers in a more personalised manner – with opportunities to execute campaigns almost instantly and target single stores or wider geographical demographics.
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