Harris Scarfe AW23 Style Story
Harris Scarfe asked Bastion to develop an integrated apparel campaign driving category cadence and acquisition of sales against rival apparel retailers over the Autumn Winter season.
Acknowledging that the hardest months to dress for are the trans-seasonal months, where rules around summer dressing and winter layering are as grey as sartorial guidelines come, we wanted to position Harris Scarfe as a guiding light for customers. Our campaign spotlights the grand crescendo of the season, the designer collection launch. Building category cadence, content inspires the shopper with elevated, highly aspirational content that sets the scene for the season focusing on key style stories and seasonal trends. We worked some of the country’s best photographers and directors the simple yet striking creative featuring bold deep colours creates a moment of excitement for the season ahead and inspires the viewer to define their own style story.
Showcasing the new season’s collection, campaign content elevated the brand at every touch point bringing consumers on them on the journey through to conversion throughout the season.
