L'Oréal Australia Maison Margiela x Mecca Activation
The team at L'Oréal Australia partnered with Mecca Brands to deliver a revamp of their stunning collaboration from 2022, this time focusing on the new On a Date Fragrance.
Guests were encouraged to immerse themselves in the terracotta room transporting them to the vineyards of Provence through the stunning campaign visuals and lit from within Replica large scale bottle. The activation gave customers the opportunity to have a personalised fragrance consultation and to customise their purchase with a personalised label, and pouch.
Bastion Experience executed the incredible activation at the Melbourne Central Shot Tower for a ten day duration focusing on sampling, sales and gifting.
The purpose of this activation was to engage prospective consumers whilst recruiting to the brand. The activation centered around bringing people in to engage with the staff at the pop-up and trial products to ultimately convert to sales both at the activation and online.
Objectives
1. Elevate the consumers' shopping experience through interactive touch points and greater product education.
2. Encourage accelerated sales growth through inclusive experiences to encourage established and new consumers to engage with the brand and their products.
3. Deliver luxury at its finest through build quality and excelled detail that reflects the brand's heritage, products, and brand pillars.
