L'Oreal Prada Paradoxe Intense Parfum

Introducing Prada Paradoxe Intense Parfum.

Industry

Campaign

Luxury

Retail

Services

Experiential

Expertise

L'Oréal's commitment to sustainable methods was on full display at Chadstone Shopping Centre. Employing pre-existing inventory the project encompassed various touchpoints, one of which was the Paradoxe selfie moment.

Customers captured a selfie with the Prada Paradoxe branding, delivered by SMS to share on their social platforms.

Congratulations to Laura Densley, Ella Bennetts and Claire Tapp in Bastion Experience on the launch.

Supplier: DisplayWise.

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