NSW Health STI Testing
Creative agency Bastion Creative creates crazy music festival experience for young Aussies in order to raise awareness about STIs for NSW Health. The team have won a 2020 AWARD Award in the Disease Awareness Category for this campaign.
STI rates are rising at an alarming rate – 1 in 20 young people have chlamydia. These STIs often don’t present symptoms, which means infections go undiagnosed (72%) and untreated, leading to transmission and infertility.
Our objective was to improve STI testing rates by 10% amongst high risk young people who frequent music festivals. Festival goers are down for anything, but are they ‘down to test’?
Down To Test was created to combat the growing number of young Australians living with an STI.
The V.I.P. area offered music fans the chance to test themselves for a common STI in exchange for entry to an area that provided charging docks, glitter bars and the most coveted of festival perks — clean toilets.
14 festivals and over 10,000 tests later, the campaign is still breaking down the stigma attached to testing for STIs and creating real behavioural shift state wide.