Ferrari Universo

Ferrari engaged Bastion Experience to build a unique, immersive experience to celebrate their 75th Anniversary. Bastion worked to creatively bring Universo Ferrari to life for the first time outside of Ferrari hometown, Maranello, Italy.

Industry

Automotive

Event

Luxury

Services

Experiential

Merchandise

Expertise

The all new SUV Purosangue was also to be launched, along with showcasing new members of the Icona range, Current range, Community program, racing DNA and Classiche models that helped shape the aspirational design excellence we see today.

In partnership with the global and Australasian Ferrari teams, Bastion:

Designed consumer experience inc. floor plans for entire area to optimise flow and space
Engaged illustrators to render all room spaces to meet HQ requirements
Sourced appropriate venues and worked with the selected venue to negotiate heavily discounted rates for full activation period
Managed project plan and delivery across multiple stakeholders and suppliers
Worked closely with Ferrari PR internal and external teams to deliver the launch of the Purosangue and Ferrari Universo activation for the first time in Australia
Delivered two larger scale evening showcase events in addition to the daily activity

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