Bringing ‘Coast to Court’ to life

In Garnier’s second year of partnering with the Australian Open, the brand utilised the sponsorship to complement and amplify their existing Coast to Court creative campaign.  Bastion EBA was engaged to build a multi-site activation that educated customers about Garnier’s mission to reduce plastic waste and hero their Garnier Green Net – the first competition…

In Garnier’s second year of partnering with the Australian Open, the brand utilised the sponsorship to complement and amplify their existing Coast to Court creative campaign. 

Bastion EBA was engaged to build a multi-site activation that educated customers about Garnier’s mission to reduce plastic waste and hero their Garnier Green Net – the first competition grade tennis net made completely of recycled plastics.

The experience invites fans to walk through the wave, feel the mist of water on their skin, learn about Garnier’s sustainable approach and, on their way out, take a unique photo and a sample of Garnier’s iconic Micellar Water – with its 100% recyclable plastic packaging.

The Coast to Court activation featuring the giant wave on Federation Square, the mini version at Show Court 3 and the team of helpful Garnier Coast Guards roaming the AO grounds help Garnier serve a greener summer of tennis from the coast to the court.

Results:
– Unique Brand Engagements: 126,000
– Product Samples Distributed: 268,000


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Bastion is a truly integrated, full-service marketing and communications agency founded in 2009. We are Australia’s largest independent agency, with an ambition to achieve the same feat in the USA.

We offer a wide breadth of specialist capabilities across the communications spectrum including market research, brand and creative, advertising, corporate and change communications, PR and social media, digital and customer experience (CX), sponsorship and experiential, film and content production, merchandise, Asia marketing and communications, data analytics and panel management. 

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