Chadstone NGV Trennial
Bastion Experience create a magical brand activation involving kids play at Chadstone in partnership with NGV Triennial 2020.
The Brief
We were briefed by Chadstone to bring to life an in-centre COVID safe activation through their partnership with NGV Triennial 2020. Chadstone – The Fashion Capital, is a Major Partner of the NGV Triennial 2020 and through this partnership, we were asked to collaborate with Triennial artist, Misaki Kawai, to develop a colourful and playful extension of the NGV Triennial exhibition to the centre called Moko Moko Doggy Park.
The key objectives were to create an engaging school holiday programme for children during the month of January, collaborating with National Gallery of Victoria and Misaki Kawai; ensure the activation met all COVID-19 planning protocols; and incorporate ideas that could integrate the retailers.
Our Approach
Creating artistic childs' play in a fun & colourful space. Bastion Experience created an unforgettable kids’ school holiday experience in Chadstone, including the following:
Zone 1: A 4.5m GIGANTIC fluffy yellow and black spotted dog – called Mr Chad
Zone 2: Children’s arts and crafts activation zone, including individualised arts and crafts packs (no need for sharing!) and a touch free augmented reality puppet show
All over centre: Treasure map with riddles working with participating retailers across Chadstone
The Result
The activation was a great success as the booking spots sold out within 3 days of the site going live and Mr Chad will live on as Chadstone will be donating the masterpiece to Monash Children’s Hospital.
Photography credit: Peter Marko