Lancome brings happiness to Christmas

Lancome and Bastion EBA worked together to amplify Lancome’s ‘Happiness is Here’ Christmas campaign in a high traffic retail space.  We built a luxe, immersive retail activation, bringing to life Lancome’s international inspiration from Paris, with the experience designed to bring happiness to the busy Christmas shopper and transit audience. Every detail was considered – from…

Lancome and Bastion EBA worked together to amplify Lancome’s ‘Happiness is Here’ Christmas campaign in a high traffic retail space. 

We built a luxe, immersive retail activation, bringing to life Lancome’s international inspiration from Paris, with the experience designed to bring happiness to the busy Christmas shopper and transit audience.

Every detail was considered – from a branded coffee cart and express facials, through to fragrance filled vending machines and personalised gift-wrapping.

Two VIP Shopping events were held in the space to the soundtrack of a live gospel choir, featuring luxe food and beverages and live demonstrations from Lancome’s makeup specialists.

It resulted in Lancome’s most successful (visitation + yield)  first day of a retail activation.

“The best retail pop up we’ve ever done” 

Ricardo Schmidt Diaz, Head of Brand, Lancome

WE ARE PART OF BASTION

Bastion is a truly integrated, full-service marketing and communications agency founded in 2009. We are Australia’s largest independent agency, with an ambition to achieve the same feat in the USA.

We offer a wide breadth of specialist capabilities across the communications spectrum including market research, brand and creative, advertising, corporate and change communications, PR and social media, digital and customer experience (CX), sponsorship and experiential, film and content production, merchandise, Asia marketing and communications, data analytics and panel management. 

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